Trudy

Shall we Talk about Me or You?

February 24, 2012

If I had a nickel for every time I heard on a conference call, or in a meeting, “…but people NEED to know XYZ….”, I truly would have a bucket of useless nickels. Just because we NEED someone to know something does not at all mean that they have even the slightest INTEREST in what [...]

Read the full article →

I’ll see your Positioning and Raise you a Brand

February 10, 2012

Recently we were asked to explain the difference between brand and positioning. With our penchant for bringing clarity to things, we were excited to do so. In fact, we have observed for a long time, that this is actually an area that is often murky, and misunderstood. It is one of my pet peeves, right [...]

Read the full article →

Memorable Messaging

January 27, 2012

I have to admit, I find the task of message development really stimulating and satisfying. Interestingly 2012 has so far been a big year of message development. Funny enough, clients often hire us to write their messages, but none in almost 14 years of business, have ever asked us to TEACH them how to message, [...]

Read the full article →

Who Should Make the First Move?

January 13, 2012

I had an incident recently that really made me sit back and think about the customer – company relationship. I have had a six-year relationship with this organization, an important relationship with daily interaction. I pay substantially for this service, and it is a very important job that they do for my family. For some [...]

Read the full article →

See You in the New Year!

December 29, 2011

In the spirit of practicing what we preach, we are purposefully taking a break from blogging this week to focus on what matters most to us – relationships. Our next post will be on January 6th.

Read the full article →

← Previous Entries

Next Entries →