The Power of Hope

April 13, 2012

My mind has been completely distracted by the concept of hope for several weeks now. In my typical fashion, I decided to quell this distraction by trying to make sense of it. It is a bit off my usual track, but worthy of a blog I hope. This all started when I was determining how [...]

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Making Data Meaningful

April 6, 2012

I had my fair share of deciphering, memorizing and even creating (I’m ashamed to admit) visually unappealing and complex graphs and charts of research results during my time in academia. I’m still not overly talented when it comes to creating visually stunning or novel charts and graphs to showcase results – spatial and visual are [...]

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Is your Audience Meaningfully Segmented?

March 30, 2012

“You have no real friends on social media when you are a stakeholder. It’s just about fans or foes.” This vision was planted in my brain quite brutally (at a summit on social media marketing) and still remains, to paraphrase the Simon and Garfunkel song. It seems like roles are already set, no room for [...]

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Angela Hits it Home

March 23, 2012

I realize that I see the world through a hypercritical lens of organization to customer relationship. It is how I am built. I had more than a few instances this past week that stood out for me that underscore how every single action counts. It started on a return trip from Central America, that included [...]

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Speak? Believe? Behave? All Three Please.

March 16, 2012

We have a client who often says to us, “Yes, they are saying the words, but what do they mean to them? Because I am not seeing action coinciding with the language”. This is one insightful client. Many people would be thrilled after spending so much time speaking their messages, to hear it come back [...]

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