The Power of Music

March 9, 2012

Most days as I work, I have music playing in the background. I am a firm believer in the idea that music has powerful effects on mood, creativity, and human connection. So this week, I’m sharing a marvelous 3 minute talk (I found it through TED Talks) from the World Science Festival by Bobby McFerrin [...]

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The Lure of DIY Online Surveys

March 2, 2012

Over the past few months, we’ve worked on a number of projects that have involved the collection of data by means of online surveys. This in fact has become a popular option for many clients for some time now. The online survey tool that we typically use is a pro version of Survey Monkey and let [...]

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Shall we Talk about Me or You?

February 24, 2012

If I had a nickel for every time I heard on a conference call, or in a meeting, “…but people NEED to know XYZ….”, I truly would have a bucket of useless nickels. Just because we NEED someone to know something does not at all mean that they have even the slightest INTEREST in what [...]

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Generosity Day

February 14, 2012

Saturday afternoon I ran in to a Safeway to pick up a few items. On my way back to the car, a man called out to me. I wasn’t certain what he said at first, but after he spoke a few more sentences I got the gist – he was without money and unable to [...]

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I’ll see your Positioning and Raise you a Brand

February 10, 2012

Recently we were asked to explain the difference between brand and positioning. With our penchant for bringing clarity to things, we were excited to do so. In fact, we have observed for a long time, that this is actually an area that is often murky, and misunderstood. It is one of my pet peeves, right [...]

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