I’ll see your Positioning and Raise you a Brand

February 10, 2012

Recently we were asked to explain the difference between brand and positioning. With our penchant for bringing clarity to things, we were excited to do so. In fact, we have observed for a long time, that this is actually an area that is often murky, and misunderstood. It is one of my pet peeves, right […]

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Bring your Team in Early

April 1, 2011

I attended a MRIA (Marketing Research and Intelligence Association) luncheon last week on how insight, research and judgment work together to support branding initiatives.   The presenter shared her experience and perspective and challenged the audience on numerous approaches.  The presenter is a big fan of getting everyone involved in research and in particular, group insight […]

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Living it Every Step of the Way

March 11, 2011

I love hearing stories about organizations that WOW their stakeholders and this is an impressive one. A close friend of mine joined a direct sales company and I’ve never seen her so impressed and overwhelmed by an organization.  The organization, started 14 years ago by two women, promises a culture of friendship, family, fun and […]

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