Customer Experiences

May 27, 2011

Over the past nine months, my husband and I have bought, gutted and renovated a house. Believe me when I say this scale of renovation is not for the weak of heart! Through this experience, we were exposed to a whole spectrum of service and product providers. Many of these providers have met and exceeded […]

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Bring your Team in Early

April 1, 2011

I attended a MRIA (Marketing Research and Intelligence Association) luncheon last week on how insight, research and judgment work together to support branding initiatives.   The presenter shared her experience and perspective and challenged the audience on numerous approaches.  The presenter is a big fan of getting everyone involved in research and in particular, group insight […]

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Switch: How to Change Things When Change is Hard

March 18, 2011

In my last post, I mentioned that I was making my way through “Switch: How to Change Things When Change is Hard” a little book written by the Heath brothers. As the title implies, the books examines how people can approach and master the trickiness of change. The authors suggest that each person has both […]

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Too Tired to Change

February 25, 2011

Just over a month ago, Trudy wrote a post on the learnings we have gleaned over the years on change. One of the aspects that has fascinated me as we have helped organizations and individuals navigate change is that we consistently find that even those who clearly desire change have a very hard time of […]

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Can you Handle the Truth?

January 28, 2011

Effective and efficient businesses and organizations know who their ideal customer or client is, what problems they are trying to solve and why.  The ideal client values what you do, they are willing to pay you appropriately for your service and/or product and view their relationship with you (your organization) as a wise  investment that […]

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