Customers Won’t Spell Out your Opportunity…

August 13, 2010

But they will give you hints! There is a discussion on the Harvard Business Faculty of Research blog, posted by Professor Heskett, around the topic of market research, customer opinion, when to listen, when it’s valuable and when it is not. As with any topic, there is so much room for interpretation and misinterpretation. PROVOKE’s […]

Read the full article →

Why are People Afraid to ask Questions?

July 9, 2010

My three year old constantly asks questions: Why is grass green? Why is it going to rain? What does the sun do when it’s raining? Why is that baby crying? Why is he tired? Why is it nighttime? Why is that lady mad? Where are all of the cars going? Why? ……ughhh. Clearly she has […]

Read the full article →

Guessing is too Expensive!

May 14, 2010

A big loss or a gift? A significant customer left for somebody else, and it immediately showed in the top line and the bottom line. BUT, curiously, some other performance measures improved. Should I worry? Phew! A few new potential customers surface, we can replace the loss. Wait a minute; are they the right customers? […]

Read the full article →