marketing

Living it Every Step of the Way

March 11, 2011

I love hearing stories about organizations that WOW their stakeholders and this is an impressive one. A close friend of mine joined a direct sales company and I’ve never seen her so impressed and overwhelmed by an organization.  The organization, started 14 years ago by two women, promises a culture of friendship, family, fun and […]

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Can you Handle the Truth?

January 28, 2011

Effective and efficient businesses and organizations know who their ideal customer or client is, what problems they are trying to solve and why.  The ideal client values what you do, they are willing to pay you appropriately for your service and/or product and view their relationship with you (your organization) as a wise  investment that […]

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Are you Really Collaborating?

December 3, 2010

Or are you cooperating? Maybe coordinating?  Turns out the concept of collaboration means different things to different people and expectations of the output of collaboration are equally diverse. “To some, it suggests polite cooperation. To others, it includes everything from shared data to joint operations. To a labor union representative, however, it means getting too […]

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Do you have to Suffer to feel a Sense of Urgency?

November 12, 2010

At one of my first job interviews, the hiring manager asked me a string of questions to uncover whether I had faced and overcome personal challenges.  He wanted to know if anyone in my family and been chronically ill or died at a young age.  Parents still married?  Cut from the basketball team? Boyfriend dump […]

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Marketing isn’t a Real Thing is it?

October 22, 2010

… It’s mostly guessing. DILBERT by Scott Adams From the time I graduated with a business degree (marketing specialty), friends, family and colleagues have taken great pleasure in forwarding the Dilbert comic strip when marketing was the butt of the joke.  The operating people, in particular, found it sooooo funny! Well, I recently found Dilbert […]

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